WWW Checklist

Here are some hints for you:

 First define the objectives for your site, your business
 presented in the WWW.
           Which people / customers are you looking for / could
           order your products or use your services in the internet?
           Which products or Services will you offer in your
           Web site?
           What is your USP ( unique selling proposition), the
           specialty, which other competitors do not offer?
           What is the purpose of your Web Site? - Presentation? -
           Information? -  E-commerce? - B2B? - Relationship?

 Define your strategy:
           How can you get your Name or Brand best known?
           What and where is / shall be your position in the
           Marketplace through the WWW?
           Who is / could be your audience / community /
           customer and how can you make them interested?
           Why customers shall buy from you / use your services
           (and not from other sources)? Quality? Design? Price
           Advantage? Service?
           How you want to increase your existing business or get
           new / additional business?

 Define the tactics:
           The Mission of the new Web Site and how can you
           present best
           the Advantages for your potential and existing  clients, as:
           The Design Values.
           The Product Application Values.
           The Service Values.
           The Utility Values.
       The Price Advantages-

Describe the advantages, the uniqueness
           of your products,
           of your services,
           of fast delivery time and easy payment?
           of your distribution channels,
           of your regional or international presence?
           of easy ordering and easy handling

If your customers shall come to you, to your shop, your
offices:
           How to find you easily?
           Where to park the car nearby?
           Other facilities? (Station, Main shopping street, Airport)

What do you expect from your presence in the WWW?
           More Leads, more customers, more Orders?
           Introduction of New Products?
           Lower cost and  easier order processing?
           Growth of your business?
           Higher Profitability?....

Is there any attraction or general interest of information which are linked to your business? like
         reports of application,
         general tips and tricks,
         education, latest news,
         stories or testimonials,
         market or product information
...which make people curious to come back to your site?

                                   ...interested? -contact me: