I have always looked upon creativity as the driving force behind
things, a kind of motive power. It is, in fact, nothing more than an idea transposed into something tangible. Creativity is needed everywhere. After all, without it, nothing would ever be changed, theory would never be put into practice. I
am convinced that creativity plays an important part even in industry and commerce because mindless administration is counter- productive.
Creativity and imagination have always played an important part in my life, although I have
only recently started to fully concentrate on painting, design and photography. There have always been projects in my life which have called for creativity – new designs, new advertising, new organizations. Twenty-eight of my designs
have been patented and have found their way into industry.
Some years ago I gave up my work as a manager in the industry – to
dedicate all my time to new ideas. 
I believe that I can offer quite a bit of experience in management and marketing combined with design know how and an artistic ability - plus a good kwowledge in engineering and 3 D-imagination which is a great advantage for Product Design as well as Web Design.
...by the way, “picchio” , pronounced: pickio, is Italian and means woodpecker, in German Specht (my family name)
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